The Future Tire Conference 2026, organised by European Rubber Journal, will take place on 17-18 November at the NH Collection Prague Carlo IV hotel in Prague.

2026 Agenda: Making Innovation Pay

Winning strategies for for turning innovation into competitive advantage across the global tire industry

From AI and automation to sustainability, advanced materials, energy systems and circularity, manufacturers face mounting pressure to ensure that investment in innovation translates into productivity, resilience and profitability.

The Future Tire Conference 2026 will bring together senior leaders from across the tire, automotive, materials, chemicals and equipment sectors to examine how the industry can successfully deploy and scale the technologies shaping its future.

Building on previous discussions around sustainability, the 2026 programme broadens the agenda to focus on how digitalisation, sustainability, materials innovation, manufacturing transformation and energy strategy can be leveraged to deliver measurable business outcomes.

From factory floor to boardroom strategy, the conference will address the critical question:

Which innovations will define competitive advantage - and how can the industry make them pay?

For more information about agenda, participation and registration, please see the official website of the Future Tire Conference.